After receiving an amazing press release in my inbox about Luvoo’s “online matchmaking game”, I had to visit and sign up to see what the ruckus was about. I was expecting something … different… than what I found.

First of all, I wanted to learn more about this “online matchmaking game”, but I had to sign up to get any information at all. Okay, I thought. It’s still a free dating site. I don’t mind.

Twenty minutes later I was still signing up, appauled at some of the questions:

Are you free of sexually transmitted diseases? Are you picky about hotels? Do you believe in reincarnation? Do you have good credit?

and confused by others:

A prenuptual agreement is okay before marriage? Do you believe grandchildren are okay? Do you believe childcare is okay? Do you like to travel in a motor home? Will you groom his/her pet?

Then, after all of those strange questions (some of which weren’t grammatically correct or even spelled properly), I’m told I have to confirm my membership. Sure, that’s standard. But please, tell me about the online matchmaking game!

I confirm, and then get the weirdest of the messages:

Our administrators will personally look through your details to make sure you have entered everything right.

and

We do this because we care about the quality of our profiles by an actual inspection.

Huh?

And still I can’t see what the online matchmaking game is all about. I am frustrated by the time wasting, especially from a web dating company with apparently a lot of marketing cash.

So, I searched around online and found out Luvoo’s had more scandal associated with them than most online dating sites. There’s the telemarketers contacting people on no-call lists, and numerous stars touting this startup company for starters.

My advice? Don’t give these people your personal address (even though they ask for it to send you patented “Luvoo Dating Cards”, another name for a dating business card).

In fact, don’t even bother to sign up.